Real-Time Digital Campaign for the LA Dodgers
Project: Our team was asked to develop HTML5 digital marketing material for the LA Dodgers — we stepped it up a notch by building a one-of-a-kind RealTime API to power Game Data right within the ad units.
Why it mattered: Audiences all across the region were able to see actual real-time game data right inside the advertising units — marketing material was transformed into a useful customer engagement tool.
How my work made a difference: Our digital advertising units were a huge success across the web. The client subsequently asked our team to build out derivative versions for OOH (Out-of-home) billboards and various IoT media outlets.