When everything
depends on you.
Being involved in every decision can make a business depend on you—and leave everyone exhausted. A few thoughts on learning to let go.
Read the noteWhere creative ambition
meets business clarity.
I build brands, products, and the systems that connect them. Here I share what I’m building, what I’ve learned, and how I think about marketing.
The thinking
Notes on marketing,
making, and leading.
When everything
New Year’s Resolution Builder
A guided AI tool for turning vague resolutions into specific goals, a month-by-month action plan, and a practical accountability system.
Building businessesMarketing & creativitySignal & Science
In the making
The work behind
the point of view.
Signal & Science.
A marketing brain.
A marketing operating system for businesses. It brings context, decisions, execution, and learning together—so every new decision builds on what came before.
Explore what I’m building
UnderstandDecideActLearn
Ideas are a start.
Making them real is the work.
Hyperlific
Culture, stories, and the things that stay with us.
Reverge
Strategy, storytelling, and creative technology.
Also on the workbenchPrezView · Making presentations more useful
The person
A creative perspective.
A business point of view.
My work has taken me from digital creative at NBCUniversal and marketing leadership at GSN, a Sony company, to founding Reverge and Hyperlific—and building Signal & Science.
I’m interested in how good ideas become useful things. This is a place to share the work, the decisions behind it, and what I’m still figuring out.
More about meNBCUniversal / GSN · Sony / Reverge / Hyperlific