Kam Diba .

Where creative ambition
meets business clarity.

I build brands, products, and the systems that connect them. Here I share what I’m building, what I’ve learned, and how I think about marketing.

Read my thinking Explore the work

CURRENTLY BUILDING

Signal & Science

A marketing brain
for your business.

KAM DIBA · MARKETING, CREATIVITY & TECHNOLOGY

✳︎

01

THE THINKING

Notes on marketing,
making, and leading.

Your holiday coffee can ship in December. Sell it in November.

Last year, a coffee roaster I work with missed Black Friday by two days. This year, we’re giving the order page and the coffee different deadlines.

The 2025 holiday blend launched November 30, two days after Black Friday. The 2026 plan opens pre-orders in early November, ahead of Black Friday on November 27.

Vintage collage of a haunted portrait on a television, a film projector, ghostly dancers, and an orange jack-o’-lantern in a cobalt beam of light.

October 28, 2026

Free Halloween backgrounds for your TV and projector

Five free Halloween video loops I made for TVs and projectors. Watch the YouTube playlist or download the full-quality MP4s and set them to repeat.

Printed collage of a hand balancing colorful geometric shapes

October 2, 2026

When everything depends on you

Being involved in every decision can make a business depend on you—and leave everyone exhausted. A few thoughts on learning to let go.

December 29, 2025

New Year’s Resolution Builder

A guided AI tool for turning vague resolutions into specific goals, a month-by-month action plan, and a practical accountability system.

Browse all writing →

Building businesses · Marketing & creativity · Signal & Science

FEATURED NOTE

FIELD NOTES · 2 NOV 2026

02

IN THE MAKING

The work behind
the point of view.

Signal & Science.
A marketing brain.

A marketing operating system for businesses. It brings context, decisions, execution, and learning together—so every new decision builds on what came before.

Explore Signal & Science →

Understand · Decide · Act · Learn

Ideas are a start.
Making them real is the work.

Hyperlific

Culture, stories, and the things that stay with us.

Reverge

Strategy, storytelling, and creative technology.

ALSO ON THE WORKBENCH

PrezView

Upload a PDF, share a link, and see which slides people spend time with. A presentation-sharing tool that helps teams understand what resonates.

More about PrezView →

A SELECTION OF WORK & VENTURES

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03

THE PERSON

A creative perspective.
A business point of view.

My work has taken me from digital creative at NBCUniversal and marketing leadership at GSN, a Sony company, to founding Reverge and Hyperlific—and building Signal & Science.

At ToughBuilt, I built and led the global in-house marketing and creative organization, reporting directly to the CEO, with work across North America, Europe and Asia-Pacific.

As CMO of AutoParts.com, I led brand, acquisition, lifecycle and conversion strategy, and helped launch its nationwide DoorDash partnership.

Beyond the business, I curate French Cafe Lounge, a Spotify playlist that has grown to nearly 500,000 followers.

I’m interested in how good ideas become useful things. This is a place to share the work, the decisions behind it, and what I’m still figuring out.

More about me →

NBCUniversal / GSN · Sony / Reverge / Hyperlific

For good ideas.
And better conversations.

Get in touch

Kam Diba.

LinkedIn · Privacy

Where creative ambitionmeets business clarity.