Building Engaging Digital Advertising (Advanced)
Kam Diba, VP of Digital Marketing and Media, GSN
Learn how to effectively approach a digital ad campaign and discover best practices for driving engagement to connect with our audiences. From cutting-edge rich-media ads and viral videos to Facebook apps and site-wide takeovers, Kam Diba will help you ensure that your creative executions are engaging enough to increase brand awareness.
Beginning with brainstorming and going all the way through final execution, we’ll cover the basics of media strategy, design and messaging to get your campaign noticed.