Designing Digital Advertising: Drive Engagement & Connect People to Your Brand, Live Design Tutorial
Format: Live Webinar
Details: REGISTER HERE
What: Live Design Tutorial
When: Thursday, November 8, 2012
Time: 2:00-3:00 PM Eastern (1 hour)
In this live design tutorial, Kam Diba will teach you how to design effective digital advertising campaigns, and about best practices for driving online engagement to connect with your audiences. From cutting-edge rich-media ads and viral marketing videos, to Facebook apps and site-wide takeovers, Diba will help you ensure that your creative executions are compelling enough to increase brand awareness, and drive sales. Beginning with brainstorming and going all the way through final execution, he’ll cover the basics of advertising campaign strategy, design and messaging.
In this tutorial, you’ll learn:
- About creative strategy in advertising and branding
- How to design effective digital ad campaigns
- About best practices for engaging online with your audiences
Building Engaging Digital Advertising (Advanced)
Kam Diba, VP of Digital Marketing and Media, GSN
Learn how to effectively approach a digital ad campaign and discover best practices for driving engagement to connect with our audiences. From cutting-edge rich-media ads and viral videos to Facebook apps and site-wide takeovers, Kam Diba will help you ensure that your creative executions are engaging enough to increase brand awareness.
Beginning with brainstorming and going all the way through final execution, we’ll cover the basics of media strategy, design and messaging to get your campaign noticed.
Digital Strategy Innovation Summit September 20 & 21, San Francisco, 201
Big Changes / Tiny Teams
Kam Diba, VP, Digital Marketing & Media @ GSN
You want to re-design the entire corporate website & do an overhaul of the digital strategy? …. And how much is this going to cost? In the “Big Changes/Tiny Teams” session, we will explore how small teams can make massive change in record time. We will examine how the Digital team at GSN effectively approached an everyday problem and found a way to completely overhaul their digital strategy to drive engagement & reconnect with their audience on the second screen. Topics covered – Corporate Sites, Mobile Applications, Design & Development
Each month, HOW editors scour through hundreds of websites to find the best of the best—the Top 10 Websites for Designers. They chose KamDiba.com to be included in the October 2011 list.
HOW TOP 10 OCTOBER 2011 LIST